Padelante
Branding • Graphic Design • Web Design
Padelante is an online shopping platform for Padel racquets, gear, clothing, and more. It was created as part of three sister brands for which we decided to create an undistinguishable element that connects the three.
The brand name is a combination of our main focus, padel, and the words “para adelante” in Spanish. Padelante - which means “to move forward” aims to portray the idea that with a Padel racquet in hand, life will always move forward. The shape that is placed before the word “padelante” symbolizes the racquet’s throat area where a triangle-like are is made.